---
title: "Prop firm - Meaning & GFN's Figure - Get Funded Now"
description: "A company that assesses traders and pays them a share of the results they produce, rather than a broker that executes orders for clients."
url: "https://getfundednow.com/glossary/prop-firm"
language: "en"
last_modified: "2026-09-22"
publisher: "Get Funded Now (getfundednow.com)"
translations:
  es: "https://getfundednow.com/es/glossary/prop-firm"
  pt-BR: "https://getfundednow.com/pt-br/glossary/prop-firm"
  fr: "https://getfundednow.com/fr/glossary/prop-firm"
  it: "https://getfundednow.com/it/glossary/prop-firm"
  de: "https://getfundednow.com/de/glossary/prop-firm"
disclosure: "All trading at Get Funded Now is simulated. 'Funded' means a simulated or virtual account; GFN is not a broker and does not hold client funds."
---

Industry, legal and operations

# Prop firm

A company that assesses traders and pays them a share of the results they produce, rather than a broker that executes orders for clients. Most modern retail firms run the assessment on simulated accounts.

GFN’s figure

GFN publishes every objective before purchase: 3% to 5% daily loss limits, 5% to 8% maximum drawdowns, targets by programme and a virtual profit share of up to 90%.

Get Funded Now is a trading name of Bradbury Capital Ltd, an English company. GFN is not regulated as a financial services provider and does not present itself as one.

In detail

## Prop firm, explained

The business is straightforward to describe and frequently misread: revenue comes from evaluation fees, and the cost is the payouts owed to traders who pass. The rules exist to keep the second smaller than the first.

The consequence for a trader is that the rules are the product. Reading them before buying is the entire due diligence process, and firms that publish them fully are making a statement by doing so.

[Rules handbook](https://getfundednow.com/rules) · [More industry, legal and operations](https://getfundednow.com/glossary/category/industry)

Related

## Terms that come with it

Most rules only make sense next to the ones they interact with. These are the entries this one depends on.

- [Proprietary trading](https://getfundednow.com/glossary/proprietary-trading) - Trading a firm's own capital rather than client money. The traditional form employed traders in-house; the retail form assesses traders remotely and pays them a share of the results they produce.
- [Simulated funding](https://getfundednow.com/glossary/simulated-funding) - The model where a firm assesses and pays traders on simulated accounts rather than routing their orders to a market. Trading is simulated; payouts against qualifying performance are real money.
- [Broker](https://getfundednow.com/glossary/broker) - A firm that executes trades on a client's behalf and holds client funds to do so. It is a different business from a prop firm, with different obligations and a different relationship to the client.
- [Funded trader agreement](https://getfundednow.com/glossary/funded-trader-agreement) - The contract governing a simulated funded account: what the trader may do, how performance is measured, how payouts are calculated and on what grounds the arrangement can end.
- [Prop firm challenge](https://getfundednow.com/glossary/prop-firm-challenge) - A paid assessment on a simulated account. Reach a virtual profit target without breaking the risk rules and the firm issues a simulated funded account that pays you a share of the gains you generate on it.

Ready when you are

## Your capital stays yours. The risk is ours.

One evaluation fee, no time limits and up to 90% of simulated profits. Pick an account size and your credentials arrive by email within minutes.

[Start your challenge →](https://getfundednow.com/challenges) · [Read the rules](https://getfundednow.com/faq)

No subscriptions or hidden fees

Payouts every 14 days

$400,000 max total allocation

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Source: https://getfundednow.com/glossary/prop-firm
Facts about Get Funded Now in one file: https://getfundednow.com/llms.txt